Bus Stop Sales and King Long are ‘just getting started’ in Aus

With a keen eye into the Australian bus and coach industry,Bus Stop Sales is helping drive the King Long brand in Australia

For over three decades, King Long has been synonymous with innovation, reliability and world-class engineering.

Pushing the envelope in product design, safety and efficiency, the company’s success has branded it as one of the world’s largest bus manufacturers. In 2008, the manufacturing giant then turned its focus to Australia and continues to make its presence known.

The Australian bus and coach industry, particularly urban bus supply, has traditionally been dominated by European brands, making it hard for brands to break into. However, King Long has successfully expanded its footprint across the country to capture small operators and key national clients alike.

“King Long has emerged as a formidable force, offering a compelling alternative to traditional players,” Bus Stop Sales director Pete White told ABC.

“The brand’s success can be attributed to consistently delivering high-quality, cost-effective and technologically advanced vehicles that are tailored to Australian conditions.”

The exclusive distributor of King Long in Australia, Bus Stop Sales, has played an instrumental role in cementing the brand’s market position. With a focus on fleet reliability, operational cost efficiency and customisation, Bus Stop Sales has  placed King Long buses with some of the largest transport operators in the country.

Originally taking over as distributor from now defunct Heavy Vehicles Australia in December 2019, White says there was a period before his acquisition where the King Long brand wasn’t moving forward.

“That is history that we have overcome, and my sights are now firmly positioned on best-case practice,” White says.

“Besides selecting the best, mainly European components, that are assembled at King Long, we have invested in people, parts and after-sales product support that provides a risk-free end to end transport offering.”

Last year in particular saw Bus Stop Sales reach new heights within the industry, achieving a milestone of 212 deliveries in 2024. The celebrations continued, with King Long approaching its 1,000th order
in Australia.

The end of the year also saw King Long take home a coveted Red Dot Award in the design concept category for pushing the boundaries of traditional bus design for its M-Combo model.

“This win demonstrates the quality and innovation that King Long consistently brings to the market,” White says.

“While the M-Combo may not yet be planned for Australian roads, the model’s design and build quality set an exciting benchmark for the future.”